Description

A Willie Norris hoodie experiment. Side slits, a big kangaroo pocket and a one-piece darted hood, in the emotional armor of Hard/co Merino. Dense cotton on the outside, soft merino on the inside.

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Fabric

Fabric Story

A heavyweight(ish), 460gsm, emotional armor of a sweatshirt fabric with all the performance of merino inside. The high-density cotton knit on the outside gives this fabric real structure, toughness and weight. The structure means hoods hold their shape while the garment almost floats off the body, supported by itself as much as the person inside. The density gives it a nice wind resistance (but not proofness), making for hoodies that feel halfway to proper jackets. And the weight, well, to be honest this was super-heavyweight back in the day when we first made it, but these days it’s just modestly heavy compared to some of the beastly all cotton hoodies the streetwear dudes have been cooking up. Meanwhile on the inside the loose terry loops of merino mean it’s secretly soft against the skin and has all the capabilities you’d expect from nature’s finest performance fiber. The merino sucks moisture from around the wearer creating a dry body climate. It naturally thermoregulates as well, staying comfortable in a wider temperature range than most other materials, while staying naturally odor resistant for longer wear times.

Knit in Australia using Australian merino and starting from October 1, 2024, regenerative and traceable Good Earth Cotton [https://www.goodearthcotton.com]. The first Good Earth Cottons came from Australia, but the standard is not based around provenance, it is based around using regenerative agricultural practices and advanced traceability technology. (Versions of the fabric released before October 2024 used organic cotton from India).

  • Fiber Content

    • 68%Cotton
    • 32%19 Micron Merino Wool
  • Fabric Weight

    460GSM

  • Fabric Origin

    Knit in Australia

  • Fabric Construction

    Knit terryback

  • Fabric Water Resistance

    None

  • Breathability

    Modest

  • Durability

    High

Fit

  • Cut

    Overflow cut

  • Fidelity

    True to size

  • Shrinkage

    Wash cold and dry flat to avoid shrinkage

  • Stretch

    Knit mechanical stretch

Size Chart

in Inches | Measured Flat

SizeXSSMLXL
Chest2425262728
Length26½2727¾2829
Sleeve length35353636½37
Seyoum weighs 195 lbs is 6'2" tall and wears size XL in Sage.

Form

  • Made in

    Portugal

  • Product Weight

    1000G(size M)

  • Pockets

    Kangaroo front pocket

  • Construction Details

    • Side slits
    • One piece darted hood
  • Style Number

    K526

    Care

    • Washing

      Machine wash cold

    • Drying

      Dry flat

    Photography Credits

    Photos by Jon-Paul Rodriguez

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