Outlier is iconic clothing pushed to its most empowering forms. Simple shapes radically reconstructed, using the absolute best materials and techniques, to create garments that let you do more while owning less. The goal is to transcend functionality, to open up the possibility space, allowing you to move comfortably and confidently through the widest range of social and physical situations. What you put on in the morning should never constrain what you do with your day.
To make the best objects you need to start with the best materials. At Outlier we hunt the globe over for the material difference, the absolute best fabrics, hardware and trims to build our clothing. The materials are what set us apart from the bullshit brands. From the finest single-origin merinos to radical new synthetic developments and intimate hybrids of nature and technology, we insist on the best materials for the job to be done. And if we can’t find what we need out in the world already, we partner with suppliers, developing brand new superior materials to introduce to the world.
Genuine newness never emerges from the obvious—it emerges from taking real risks and exploring the dark, obscure corners of culture. While our core products are often simple twists on familiar forms, we are devoted to constant experimentation with far wilder and stranger forces. Not every experiment succeeds, but the ones that do ultimately drive the knowledge that allows us to continually improve our core products. New experiments drop nearly every Tuesday at 1pm New York time; check this website, the r/Outlier subreddit and @Outlier on Instagram to keep up.
The transcendent merino button up shirt. Nature’s finest performance fiber meets Italian shirting tradition to make a functionally superior woven shirt. Made from Super 140s (16.5 micron) merino broadcloth for a soft, dry and excessively comfortable feel, suitable for year-round use. Read More →
The transcendent merino button up shirt. Nature’s finest performance fiber meets Italian shirting tradition to make a functionally superior woven shirt. Made from Super 140s (16.5 micron) merino broadcloth for a soft, dry and excessively comfortable feel, suitable for year-round use.
An elevated pajama pant in a soft and hazy washable Super 120’s merino flannel. Perfect for lounging around the house and making lazy runs to the bodega in. Read More →
An elevated pajama pant in a soft and hazy washable Super 120’s merino flannel. Perfect for lounging around the house and making lazy runs to the bodega in.
Lightweight strength and movement. These are the ones you can go anywhere with. Rugged yet breathable, they are perfect for the hot and the humid, yet substantive enough to wear year round. Read More →